ASAP PLZ is an authentic retro game about working in marketing. Made in partnership with marketing gurus YRS TRULY, it’s a celebration of the good, the bad and the weird in the industry, released as a fully working game for the legendary Mega Drive.

YRS TRULY x Good Praxis
Game design
Game development (native)
Cartridge design
Art direction
Campaign direction
Music composition

The project is first and foremost a collaboration between two like-minded creative studios. Faced with months of social isolation, we decided to spend some of that extra time on a passion project: a Wario Ware-inspired SEGA Mega Drive game. We even created working cartridges to go with it - but since most people probably don’t have 1989’s hottest console at hand, it’s also fully playable in a browser at

ASAP PLZ was launched to a great reception online and secured multiple pieces of coverage within days, resulting in thousands of website views. ASAP PLZ was featured in Little Black Book and The Drum, various gaming blogs, podcasts and YouTube videos. ASAP PLZ has also won multiple design and web design awards, including Best UI Design, Best UX Design and Best Innovation from CSS Design Awards and Honorable Mention from Awwwards. It has also scored multiple nominations and Website of the Day awards.