I Love You Infinity

I Love You Infinity is an autism awareness campaign by copywriter Lisa Berenson and her son William, in partnership with designer Oriana Gaeta (RGA) and Good Praxis. The project is inspired by the unique, mathematical way William expresses his love by counting ‘I love yous’.

Lisa Berenson
Concept execution
Front-end development
UX consultancy

The team recorded and programmed his voice to allow him to continue counting forever online, to share the infinite love that can live inside an autistic heart. They are also sending postcards with messages of love to people at home to lift spirits in these uncertain times. Together they hope to raise awareness around the different ways autistic minds express and experience and love.

The infinite audio began 30 March 2020 at 10:00 AM and will continue counting 'I love yous' forever. The project aims to raise money for the National Autistic Society. The team is also collecting and sharing real ASD stories of love submitted by followers on Instagram.

It was so much fun to work with you all on this, and to witness all your mad talent in action. Even with the lockdown and uncertainty in the world, you all pulled through and collaborated and I am eternally grateful. I'm so, so proud of this work. Thank you infinity.
Lisa Berenson,
the campaign's author